Aspiring to be beautiful, popular, and well-liked. Putting beauty above everything else. Putting money above everything else. Putting popularity above everything else. Aspiring to be well-off and comfortable.
Caving in to pressure to be nice and to be liked by other people. Niceness as a weapon. Sugar and spice and everything nice. Passive-aggressive competitions, especially with women. Strong need to compare yourself to others to feel valuable.